The clothing company's controversial ad campaign features world leaders kissing. The concept of Benetton adds was as Luciano Benetton had an idea that: “communication should not be commissioned from outside the company, but conceived from within its heart.” As the name of the company says, it is all about the “United Colors“, what does it say that there shouldn’t be differences and we are not to be judged by the color or any other differences as they may seem to appear, as Shakespeare said in The Merchant from Venice: “If you prick us, do we not bleed? if you tickle us, do we not laugh? if you poison us, do we not die? and if you wrong us, shall we not revenge?“.
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